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As the festive season comes around, brands try to be clever and innovative. But an ignorant bigot somewhere invariably gets “offended” and the ads are withdrawn. Not because the criticism is widespread but because the bigots have goon armies who can unleash violence on shops and salespersons with impunity.

This year it was Fabindia and Fem’s turn. The former merely used a faux Urdu phrase, which apparently would have ended Diwali as we know it, never mind that the festival has thrived and survived 500 years of non-Hindu government. But bigots don’t care for facts. ,euro 2020 teams squads

As for Fem, one can fault the ad for limited imagination but at least it tried. How to please sensibilities that are determined to be offended? Ideally, one should stand up to such voices, but for that the state should stand up for the rights of its citizens. Right now, the state — all three arms of it — has shown little interest in doing so. Which pretty much means the scorecard reads Bigots 10, d. kasatkina 0. ,handball rules time

how to beat the odds of winning the lottery,So let’s turn instead to Fem’s ad and examine why it was not so much inventive as inane.

soccer and football is both a recreational and a competitive sport,First, look at what the brand sells — skin bleach and fairness creams. Instead of drawing a discreet curtain on its regressive product line, it decided to give itself a rainbow makeover. And what occasion did it choose to announce its rad cred? Karva Chauth, the very quintessence of patriarchy, when wives fast for the continued well-being of their well-fed husbands.

sg ventura cricket bat,The brand’s ‘radical’ move was to feature a same-sex couple, two women, fasting for each other on Karva Chauth, complete with sari-jewellery-moon-sieve. The folly of the construct didn’t irk the bigots, but the featuring of lesbians did. The rest of us were stumped.

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school handball court size,Boldness isn’t about bunging queer people into existing stereotypical social scenarios. It means having the imagination to envisage a different society altogether, with different rules, different values.

www all cricket live sc com,In fact, I would rather see gay people reject altogether the deeply patriarchal institution of marriage in an unequal society than fight for marriage rights. How limiting to drag same-sex couples too into an institution that’s historically been violent, exploitative and hierarchical. That’s why this ad was doubly disappointing — it not only slots a lesbian couple into a traditional marriage but subsumes them within its disturbing customs. As sociologist Angela Jones once said, “It is queer liberation, not homonormative marriage that will cause radical changes to how we form, live, and find joy…”

blackjack real money,The fight for same-sex marriage is to give them the same rights as hetero couples — government aid, social benefits, legal rights. But why not go further and demand that marriage be abolished altogether, replaced by what feminists like Marjorie Shultz called relationship contracts, which can protect and provide for welfare rights, property rights, inheritance, and child-rearing functions? In the UK, for example, hetero couples have fought to enter civil partnerships like same-sex couples rather than marry.

Of course, some couples might still want a socio-religious jamboree, which seems utterly pointless to me, but one understands its seductive power. Then at least defang rituals of hierarchies — the father “giving away” the bride, the “bride price”, the “horse”, the “veil” and, of course, Karva Chauth. ,nike velvet tennis jacket black

euro 2020 teams squads,Imagining such a world seems pretty far-fetched when even an inter-caste / inter-communal marriage attracts hired assassins today. And just in case you thought of putting it in a movie instead, Madhya Pradesh has demanded that all film scripts be cleared by it. But why stop there? The government should scrutinise song lyrics, storyboards, book drafts, newspaper articles — heck, it should write all of these itself. The jobs crisis will end and, Mercury be praised, nothing need ever be withdrawn or banned again.

Where the writer tries to make sense of society with seven hundred words and a bit of snark.


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Printable version | Nov 16, 2021 3:29:37 PM | http://www.jusalindia.com/society/fem-ad-2021-karva-chauth-politics-society-ban/article37226347.ece ,nike velvet tennis jacket black

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